The annual Christmas party of Twitch streamer MontanaBlack at the Snow Dome Bispingen was a special highlight for everyone involved, featuring numerous prominent streamers and personalities, including Joey Kelly, Markus Rühl, and Gzuz. Together with the lifestyle and energy drink brand Gönergy, we implemented an innovative AI photo activation using an AI photobooth.
Photobooth + WebApp = Interactive AI Experience
At the heart of the activation was a classic photobooth, enhanced with our web app, transforming it into an AI photobooth.
This allowed guests to generate unique, custom-made AI designs with MontanaBlack in real-time and receive them digitally or even as printed copies. It gave fans the chance to "pose for a photo" with their favorite streamer without MontanaBlack needing to be physically present for each shot.
The result:
Memories in Digital and/or Physical Form
New Creative Possibilities: Thanks to the AI model, every guest could experience their personalized version of a “meet & greet” photo—featuring thematic backgrounds, wintry motifs, and iconic MontanaBlack elements.
Custom Designs with the Montana Black AI Model
The core of the photo activation was a specially trained AI model, tailored to MontanaBlack’s look and branding, developed by our AI artists led by The Dor Brothers. This model seamlessly integrated his signature features into the images.
What made it special? Fans felt like they were standing right next to their idol, becoming part of his world—a true highlight for any MontanaBlack fan.
Added Value for Fans and Community
For fans, it was an unparalleled experience to be immortalized in a photo with MontanaBlack even in the bustling event atmosphere with large crowds. The AI photobooth ensured every participant had a personal keepsake.
Unique Moments: Instead of simple snapshots, participants received personalized AI artworks in the MontanaBlack style.
Easy Social Media Sharing: Fans could instantly post their pictures on Instagram, TikTok, and more, exponentially increasing the event’s reach.
Brand Presence for Gönergy: In addition to the MontanaBlack-focused design, Gönergy’s product world—especially the limited Christmas edition—was seamlessly integrated.
Conclusion
This photo activation vividly demonstrates how modern creators and influencers can leverage cutting-edge technologies to captivate their communities while simultaneously enhancing brand recognition and reach. Through the interplay of personality, brand, and event, all stakeholders benefit:
Influencers like MontanaBlack can offer their fans unforgettable moments and position themselves as pioneers in innovative technologies.
Brands like Gönergy can showcase their products perfectly tailored to their target audiences, embedded in an authentic story.
Fans experience unique interactions with their idol and take home a digital keepsake they’re proud to share on social media.
留言